Let’s be real—what people say about your business online matters. A lot. And one of the easiest (and most powerful) ways to build trust? Getting great Reviews on Facebook.
Whether you run a local coffee shop, a boutique agency, or an online brand, your future customers are checking your Facebook page before they even click “Add to Cart” or visit your store. Reviews help them decide whether you’re worth their time—and their money.
But here’s the thing: getting those reviews isn’t just luck. It takes a little strategy (and a lot of good vibes). Ready to learn how to collect those five-star raves—and actually use them to grow your business? Let’s break it down.
Why Reviews on Facebook Really Matter
Think about the last time you tried a new restaurant or booked a service. Chances are, you scrolled through reviews first. That’s because reviews feel personal—they’re from real people sharing real experiences.
Reviews on Facebook work the same way. They’re visible, easy to leave, and show up right on your business page for the world to see.
Here’s why they’re a big deal:
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They build instant trust with potential customers
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They influence buying decisions more than ads ever could
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They boost your local search visibility (hello, more reach!)
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They give you honest feedback so you can keep getting better
Real Talk: One great review can literally convince someone to try your business. That’s the power of social proof.
Step 1: Make Sure People Can Actually Leave Reviews
Sounds obvious, but you’d be surprised how many businesses have reviews turned off on Facebook without realizing it.
Here’s how to fix that in less than 2 minutes:
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Go to your business Facebook page
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Click “Settings” → “Templates and Tabs”
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Find the “Reviews” tab and make sure it’s ON
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Hit save—and you’re good to go!
Once it’s on, customers can leave a star rating (1–5) and a written review right on your page.
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Step 2: Ask for Reviews (Without Being Awkward)
The truth is, most happy customers won’t leave a review unless you ask. It’s not that they don’t want to—it’s just not top of mind. So you’ve got to give them a little nudge.
Here are some simple, friendly ways to ask:
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After a purchase or service:
“Hey [Name], we’re so glad you chose us! If you had a good experience, would you mind sharing it with others? Here’s a quick link to leave us a review on Facebook.” -
In your email signature:
Add a line like “Love working with us? Drop us a quick Facebook review here.” -
On social media:
Post a casual “We love hearing from you—tell us what you think on our Facebook page!” -
On thank-you pages or receipts:
Include a call-to-action like “Help us grow—leave a review on Facebook!”
Pro Tip: Make it easy. Link directly to your Facebook Reviews tab so people don’t have to dig for it.
Step 3: How to Manage Reviews on Facebook Like a Pro
Getting reviews is awesome. But knowing how to respond and handle them? That’s what really sets your business apart.
Here’s how to show up like a true professional:
Always Respond (Yes, Even the Bad Ones)
Every review—good or bad—deserves a reply. It shows you’re listening and that you care.
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Good review? Keep it warm and personal:
“Thank you so much, [Name]! We’re so glad you had a great experience. Hope to see you again soon!” -
Not-so-good review? Stay calm and professional:
“Hi [Name], we’re sorry to hear this. We’d love the chance to make it right—can you message us directly so we can help?”
Remember: you’re not just replying to the reviewer—you’re also speaking to future customers who are reading that exchange.
Turn On Notifications
Make sure Facebook notifies you when a new review comes in. That way, you can respond quickly and keep the conversation fresh.
Watch for Common Themes
Are a few people saying the same thing? Maybe your wait times are too long or your checkout process needs work. Reviews on Facebook are a goldmine for feedback—use them to identify patterns and improve your customer experience.
Bonus: Show Off Your Facebook Reviews
Those glowing reviews? Don’t just let them sit on your page. Use them to market your business!
Here’s how:
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Turn quotes into eye-catching Instagram or Facebook graphics
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Highlight a review in your weekly newsletter
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Feature one on your website’s homepage
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Screenshot and share them in your stories
Let your happy customers do the talking—they’re often your best marketing team.
What to Do About Fake or Spammy Reviews
Unfortunately, not every review is legit. Sometimes you’ll get a spammy comment, a confused customer, or someone who’s just having a bad day.
If you spot something suspicious:
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Click the three dots on the review
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Choose “Find Support or Report Recommendation”
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Pick the reason (e.g. spam, offensive, irrelevant)
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Submit it to Facebook for review
Just know: Facebook won’t always remove it. If it stays up, respond kindly and clarify the situation for others who might see it.
Example:
“We’re sorry, but we couldn’t find a record of this experience. Please reach out—we’d love to help if there’s something we missed.”
Want More Reviews on Facebook? Try These Tips
Looking to build a steady stream of reviews? Here are a few ways to keep them coming:
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Train your team to ask happy customers in the moment
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Add a review request link to your thank-you emails
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Use a QR code at checkout that links to your Facebook page
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Create a “Review of the Month” feature on social media
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Shout out reviewers in your posts to show appreciation
It’s all about making people feel valued—and making it super easy to share their thoughts.
Final Thoughts: Let Your Customers Tell Your Story
At the end of the day, Reviews on Facebook aren’t just star ratings—they’re stories. Stories of great service, solved problems, happy moments, and real people connecting with your brand.
So if you haven’t made reviews part of your marketing game yet, now’s the time. Start asking, start responding, and start showcasing the voices that already love what you do.
Because in a world full of noise, authentic reviews speak the loudest.
